Channel Lifecycle Management
Channel Lifecycle Management
In the computer networking industry, there are typically four stages
when installing network infrastructure– PDIO – Plan, Design,
Implement and Operate. Building and nurturing channels for mutual
revenue and profit requires similar steps across the channel life cycle.
We call this Channel Life Cycle Management (PDOx2) -- Plan and
Prepare, Design and Deliver, Operate and Optimize and Measure
In the computer networking industry, there are typically four stages
when installing network infrastructure– PDIO – Plan, Design,
Implement and Operate. Building and nurturing channels for mutual
revenue and profit requires similar steps across the channel life cycle.
We call this Channel Life Cycle Management (PDOx2) -- Plan and
Prepare, Design and Deliver, Operate and Optimize and Measure
Bottom Line Results
Using Channel Lifecycle Management, Channel Navigator helps high
technology companies design and optimize their indirect channel
route to market. This method ensures that all aspects of a client’s
needs are taken into careful consideration to build and nurture
channels for mutual revenue and profit success.
Channel Navigator’s expertise includes developing successful
business models that are tailored to specific corporate objectives,
the current and market environment.
Using Channel Lifecycle Management, Channel Navigator helps high
technology companies design and optimize their indirect channel
route to market. This method ensures that all aspects of a client’s
needs are taken into careful consideration to build and nurture
channels for mutual revenue and profit success.
- Channel Navigator focuses on bottom line financial results.
We work to ensure that distribution channel investment and
expansion plans produce a positive ROI. We continuously
seek opportunities to redefine channel programs as the
landscape evolves and look to identify new areas for profit
improvement within existing channel programs.
Channel Navigator’s expertise includes developing successful
business models that are tailored to specific corporate objectives,
the current and market environment.
 | |  | |  | |  | |  |
 | Preparing and Planning are critical steps to maximize partner | |
| satisfaction with your programs while developing an effective investment spending strategy. |
| Designing for channels requires in-depth | |
| understanding of how channels work, and that comes from years of hands on experience, having built successful, award-winning programs from the ground up. Delivering effective programs requires an understanding of how channels interact and what’s necessary to drive maximum revenue and partner satisfaction while minimizing channel conflict. |
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| Operating and Optimizing channels takes experience to | |
| know what will work and what won’t, what will have a positively effect one side of the channels while negatively effecting another side, and which programs just shift business in circles. |
| Measuring ROI is a critical step to understand if programs, | |
| promotions, product launches, etc. are effective. |
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Services
Experience
| Channel Lifecycle | |
| Management | ||
| Marketing on Demand | |
| Know Your Channel |
 | Partner Intelligence | |
| Scorecard | ||
| Partner Penetration | |
| Scorecard |
| Partner Development |
| Certification Training | |
| Training Incentives |
| Partner Portals | |
| Network of Experts |
Experience
| Distribution | |
| Market Research | |
| Routes to Market | |
| Technologies |
| IP Video & Telephony | |
| Networking & Security | |
| Printers | |
| Software | |
| Storage & Peripherals |
| Vertical Markets |
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| Kittens | |