| Channel Lifecycle |
Channel Lifecycle Management
In the computer networking industry, there are typically four stages when installing
network infrastructure– PDIO – Plan, Design, Implement and Operate. Building and
nurturing channels for mutual revenue and profit requires similar steps across the
channel life cycle. We call this Channel Life Cycle Management (PDOx2) -- Plan and
Prepare, Design and Deliver, Operate and Optimize.
In the computer networking industry, there are typically four stages when installing
network infrastructure– PDIO – Plan, Design, Implement and Operate. Building and
nurturing channels for mutual revenue and profit requires similar steps across the
channel life cycle. We call this Channel Life Cycle Management (PDOx2) -- Plan and
Prepare, Design and Deliver, Operate and Optimize.
 | Preparing and Planning are critical steps to maximize | |
| partner satisfaction with your programs while developing an effective investment spending strategy. |
| Designing for channels requires in-depth understanding | |
| of how channels works, and that comes from years of hands on experience, having built successful, award- winning programs from the ground up. |
| Delivering effective programs requires an understanding | |
| of how channels interact and what’s necessary to drive maximum revenue and partner satisfaction while minimizing channel conflict. |
| Operating and Optimizing channels takes experience to | |
| know what will work and what won’t, what will have a positively effect one side of the channels while negatively effecting another side, and which programs just shift business in circles. |
Using Channel Lifecycle Management, Channel Navigator helps high technology
companies design and optimize their indirect channel route to market. This method
ensures that all aspects of a client’s needs are taken into careful consideration to
build and nurture channels for mutual revenue and profit success.
Channel Navigator focuses on bottom line financial results. We work to ensure that
distribution channel investment and expansion plans produce a positive ROI. We
continuously seek opportunities to redefine channel programs as the landscape
evolves and look to identify new areas for profit improvement within existing channel
programs.
Channel Navigator’s expertise includes developing successful business models
that are tailored to specific corporate objectives, the current and market environment.
As part of the business model that we can prepare for your company, Channel
Navigator offers the following strategy and program implementation services:
P - Preparing and Planning
D - Designing and Delivering
companies design and optimize their indirect channel route to market. This method
ensures that all aspects of a client’s needs are taken into careful consideration to
build and nurture channels for mutual revenue and profit success.
Channel Navigator focuses on bottom line financial results. We work to ensure that
distribution channel investment and expansion plans produce a positive ROI. We
continuously seek opportunities to redefine channel programs as the landscape
evolves and look to identify new areas for profit improvement within existing channel
programs.
Channel Navigator’s expertise includes developing successful business models
that are tailored to specific corporate objectives, the current and market environment.
As part of the business model that we can prepare for your company, Channel
Navigator offers the following strategy and program implementation services:
P - Preparing and Planning
| Channel planning and segmentation strategy | |
| Channel discount and pricing strategy | |
| Competitive benchmarking | |
| Product launch management | |
| “Rules of engagement” strategy | |
| Sales and market coverage analysis |
D - Designing and Delivering
| Partner recruitment and tiered program design | |
| Partner training and development plans | |
| Deal registration and incentive programs | |
| Demand creation programs | |
| MDF and Coop program design | |
| Promotion, trade-in, and rebate strategies and tactics | |
| Distribution marketing and go-to-market plans | |
| Education, ERATE, Federal and public sector market programs |
| Cross-sell and up-sell programs | |
| Product life cycle planning | |
| Partner productivity development planning | |
| Partner satisfaction programs | |
| Partner retention and growth programs | |
| Profit analysis modeling | |
| Refurbished product programs | |
| Sales development plans | |
| Sales compensation and SPIFFS | |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
