Channel Lifecycle Management
Channel Lifecycle Management

In the computer networking industry, there are typically four stages
when installing network infrastructure– PDIO – Plan, Design,
Implement and Operate.  Building and nurturing channels for mutual
revenue and profit requires similar steps across the channel life cycle.  
We call this
Channel Life Cycle Management (PDOx2) -- Plan and
Prepare, Design and Deliver, Operate and Optimize and Measure
Bottom Line Results

Using Channel Lifecycle Management, Channel Navigator helps high
technology companies
design and optimize their indirect channel
route to market.  This method ensures that all aspects of a client’s
needs are taken into careful consideration to build and nurture
channels for mutual revenue and profit success.

    Channel Navigator focuses on bottom line financial results.  
    We work to ensure that distribution channel investment and
    expansion plans produce a positive ROI.  We continuously
    seek opportunities to redefine channel programs as the
    landscape evolves and look to identify new areas for profit
    improvement within existing channel programs.

Channel Navigator’s expertise includes developing successful
business models that are
tailored to specific corporate objectives,
the current and market environment.
Preparing and Planning are critical steps to maximize partner
satisfaction with your programs while developing an effective
investment spending strategy.  

Designing for channels requires in-depth
understanding of how channels work, and that comes
from years of hands on experience, having built
successful, award-winning programs from the ground up.  
Delivering effective programs requires an understanding
of how channels interact and what’s necessary to drive
maximum revenue and partner satisfaction while
minimizing channel conflict.  
CHANNEL LIFECYCLE MANAGEMENT
PREPARE & PLAN
DESIGN & DELIVER
OPERATE & OPTIMIZE
MEASURE
Benchmarking
Channel Financing
Demand Generation
Marketing Plans
Partner Development
Pricing & Profitability
Product Launch
Recruiting
RTM Analysis
Segmentation
Certification &
Training
Channel
Diversification
eLearning
Incentives
Partner Portals
Promotions
Salesforce.com
PRM
Tools & Resources
Vertical Market
Programs
Virtual Environments
Communication
Collaboration
Cross Sell & Up Sell
Growth & Retention
MDF Management
Mix Optimization
Share of Wallet
Training
Acquisition &
Retention
Profitability
Productivity
Partner Satisfaction
Performance &
Compliance Analysis
ROI Analysis
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Operating and Optimizing channels takes experience to
know what will work and what won’t, what will have a
positively effect one side of the channels while negatively
effecting another side, and which programs just shift
business in circles.

Measuring ROI is a critical step to understand if programs,
promotions, product launches, etc. are effective.  
People are
talking about . . .
Pam Jarvie
Kate Healy
Natalie Silvesti
Services
Channel Lifecycle
Management
Marketing on Demand
Know Your Channel
Partner Intelligence
Scorecard
Partner Penetration
Scorecard
Partner Development
Certification Training
Training Incentives
Partner Portals
Network of Experts

Experience
Distribution
Market Research
Routes to Market
Technologies
IP Video & Telephony
Networking & Security
Printers
Software
Storage & Peripherals
Vertical Markets

    Learn More About
Pam Jarvie
Kate Healy
Natalie Robb
Natalie Silvesti
Kittens