| Expertise |
should invest in and which channels you should reduce your investments in, and
then build the programs for successful sales. We have proven experience with the
following channels:
Channel effectiveness is dependent on many factors, including the appropriateness
of the match between your product and the channel you select to sell your product.
Another key factor is how well your programs satisfy your chosen partners’ needs for
margin, brand recognition, and product quality, while minimizing channel conflict.
Channel Navigator can help review your current programs, build a gap analysis, and
provide recommendations on how to improve your channel effectiveness and partner
satisfaction.
Competitive Strategies
Channel Navigator can develop a Strength, Weakness, Opportunity, Threat (SWOT)
analysis of your channel program and identify gaps between your program and your
competition. We will then identify and prioritize the programs that will have the
greatest impact on partner satisfaction and profitability.
Marketing Mix Optimization
The ideal channel marketing mix depends on a number of factors including, but not
limited to, your company’s goals and objectives, available resources and your
position in the marketplace. Working with your team we can help you make these
trade offs based on your company’s unique needs.
Marketing Programs
Channel Navigator can develop and implement programs tailored to your goals and
objectives. Programs can be created to increase revenue, optimize product mix,
increase awareness or improve profitability. We can design programs to launch new
products, recruit new partners, cross sell or up sell products, or build alliances with
other vendors.
Pricing and Profitability
Discounts are not the only reason one channel is more or less profitable than
another. Other factors such as cash discounts, MDF/coop, returns, stock rotations
impact the profitability of any given channel. Channel Navigator can do a pricing and
profitability analysis on individual channels and provide suggestions to improve
profitability.
Partner Programs
Channel Navigator can help you design your first partner program or do an in-depth
analysis of your existing program. We’ll provide suggestions on how to improve
partner profitability, satisfaction and retention. We can assist you to develop
segmented programs for education and government partners, as well as help you
develop financial assistance programs to assist your partners with leasing, end user
P.O. financing, etc.
Sales Programs
Channel Navigator has successfully created sales contests, SPIFFS, and loyalty
programs and can create these programs for your channel partners or sales people
based on the goals and objectives you outline.
Sales Training
Marketing is only effective when the channel is trained to sell your products. Channel
Navigator can design sales and product training programs to improve the
effectiveness of your channel sales team – for both your direct or indirect channel
sales team.
then build the programs for successful sales. We have proven experience with the
following channels:
 | Computer Superstores | |
| Distributors | |
| Government Resellers (Fed and SLED) | |
| Office Products Superstores | |
| OEM | |
| Systems Integrator | |
| VAR |
Channel effectiveness is dependent on many factors, including the appropriateness
of the match between your product and the channel you select to sell your product.
Another key factor is how well your programs satisfy your chosen partners’ needs for
margin, brand recognition, and product quality, while minimizing channel conflict.
Channel Navigator can help review your current programs, build a gap analysis, and
provide recommendations on how to improve your channel effectiveness and partner
satisfaction.
Competitive Strategies
Channel Navigator can develop a Strength, Weakness, Opportunity, Threat (SWOT)
analysis of your channel program and identify gaps between your program and your
competition. We will then identify and prioritize the programs that will have the
greatest impact on partner satisfaction and profitability.
Marketing Mix Optimization
The ideal channel marketing mix depends on a number of factors including, but not
limited to, your company’s goals and objectives, available resources and your
position in the marketplace. Working with your team we can help you make these
trade offs based on your company’s unique needs.
Marketing Programs
Channel Navigator can develop and implement programs tailored to your goals and
objectives. Programs can be created to increase revenue, optimize product mix,
increase awareness or improve profitability. We can design programs to launch new
products, recruit new partners, cross sell or up sell products, or build alliances with
other vendors.
Pricing and Profitability
Discounts are not the only reason one channel is more or less profitable than
another. Other factors such as cash discounts, MDF/coop, returns, stock rotations
impact the profitability of any given channel. Channel Navigator can do a pricing and
profitability analysis on individual channels and provide suggestions to improve
profitability.
Partner Programs
Channel Navigator can help you design your first partner program or do an in-depth
analysis of your existing program. We’ll provide suggestions on how to improve
partner profitability, satisfaction and retention. We can assist you to develop
segmented programs for education and government partners, as well as help you
develop financial assistance programs to assist your partners with leasing, end user
P.O. financing, etc.
Sales Programs
Channel Navigator has successfully created sales contests, SPIFFS, and loyalty
programs and can create these programs for your channel partners or sales people
based on the goals and objectives you outline.
Sales Training
Marketing is only effective when the channel is trained to sell your products. Channel
Navigator can design sales and product training programs to improve the
effectiveness of your channel sales team – for both your direct or indirect channel
sales team.
Areas of Expertise
Channel Diversification
Based on your sales and marketing objectives, ChannelNavigator can help you identify which channels you
| Channel Diversification | |
| Channel Effectiveness | |
| Competitive Strategies | |
| Marketing Mix Optimization | |
| Marketing Programs | |
| Pricing and Profitability | |
| Partner Programs | |
| Sales Programs | |
| Sales Training |
Channel Diversification
Based on your sales and marketing objectives, Channel
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